Social media is an incredible platform for sharing content of all kinds. We see life updates on Facebook, photography on Instagram, and news on Twitter. Above all else, social media is used for entertainment. It can be so easy to get dragged into the habit of only sharing and interacting with funny memes and videos when they’re so prevalent across all platforms. And with the rise of short video sharing apps like TikTok, it’s even easier to get sucked in for hours at a time.
With the vast amounts of content being thrown your way by social media, how do you stop just sharing memes and start optimizing (and even capitalizing from) your content? There are a few easy ways to start using social media to its fullest business potential.
Stay Up to Date on Your Industry
A great way to use social media while staying productive is to keep up to date on your own industry. Follow pages that highlight news, information, and insights on the industry that you’re a part of. There are dozens of pages across all platforms dedicated to swapping insider tips and sharing information on new innovations in the field. This is a good way to gain new knowledge of your field that you can use to help discover new ideas for your own business. You may find insights that will benefit your company in revolutionary ways.
Additionally, following industry news on social media is a good way to build a community within the business world. Many pages on social media platforms are run by successful businesses who are willing to interact and even collaborate. Fostering a professional community and networking amongst other businesses in your industry can put you at an advantage, and there’s no easier place to do this than on social media.
Create Your Own Content
In addition to following other businesses’ pages, it’s a good idea to devote some time and energy to crafting your own content for your company’s social media page. Get some experience designing graphics to promote your business. If you’re not inclined toward graphic design, it’s still a good idea to plan out content to promote your business to your audience on social media. The content doesn’t need to be professional advertisements; many companies have found success on social media through text posts and interaction alone.
In addition to creating advertisements and promotional materials, you may want to use your company’s social media page to promote your new projects. If you’re working on any new business ventures or have made any new developments within your company, social media is the best way to share it. Even if you’re doing something as simple as posting updates on your business and product offerings, it’s still a more productive way to take advantage of your time on social media.
Build Community
If your business is on social media and isn’t utilizing it to build a community around your brand identity, then you’re missing out on a huge part of the platform’s power. If your business is using social media as a way to generate revenue, chances are you’re using social media as a broadcast platform. But that’s not the only way to go. One of the best ways to monetize social media engagement is through building relationships with your potential customers and engaging in conversations that create value for them.
One of the easiest ways to do this is to engage with your followers’ content. While creating your own content is important, listening to, liking, and commenting on your followers’ content is something that should also be given time and energy. When your followers feel seen by you, they are more likely to feel like part of a community instead of just feeling like a consumer. If you have the resources, invest time in getting to know your followers personally and sharing their stories. Followers who feel like they are part of a community are more likely to publicly share what value they find in your brand and why it is important to them.
Be A Source of Inspiration
Social media is an excellent way to share information about yourself and your business and to promote your products and your brand. But can social media make you feel better? Can it be used as a means of inspiration?
If you find something inspiring, chances are others will, too. Use your social media platforms to share content that inspires you, even if that content is not your own or directly related to your business. Making part of your social media identity be about recognizing inspirational works – art, stories, music, videos, quotes, or, yes, even memes sometimes! – and attributing the original creators, allows you to use your platform to promote a wide and diverse field of artists.
Being a voice for inspirational content has the power to create a positive impact in someone’s life. So, make the effort to use your platform to become a powerful source of inspiration that can motivate both individuals and organizations. Inspired, motivated followers can help you grow your brand’s image beyond just the products or services you offer.
Take Advantage of Analytics
Finally, one of the best ways to take full advantage of social media is through the use of analytics. With analytics software like JetStream Social, you can optimize your social media content to grow your business on Twitter. You can get to know your audience by finding out exactly what kinds of people are following your business. Additionally, you can discover which of your content is driving the most interaction, and which content is falling short
Analytics software like JetStream Social helps drive interaction with your followers and target audience on Twitter. Taking advantage of the analytic data available will help maximize those relationships and grow your following. This is a good way to maximize the effectiveness of your marketing plans and campaigns, as well as to simply help expand your company’s reach. Services like JetStream Social offer an innovative way to utilize social media to its full potential. The use of analytic software is definitely something to consider when using social media to promote your business.
