In late 2020, Twitter announced a new addition to their platform called Spaces. Spaces are live audio chat rooms where users can engage in public discussion. Hosts can create a public space where they invite up to twelve other users to speak. Anyone can join the Space as a listener to hear the discussion unfold live.
This new option to host a Space on Twitter offers a new world of potential for businesses, athletes, celebrities, influencers, and more to boost their own platform and grow their audience. It offers users the ability to interact with their follower base on Twitter in a new way, as well as a new option to attract a wider audience. To get started, there are a few ways you can utilize Twitter Spaces to grow your own brand.
Collaborating with Co-Hosts
One of the great features offered by Twitter Spaces is the ability to have a host and two co-hosts controlling the conversation. Hosts and co-hosts have the option to control who can talk, who is muted, and even who needs to be removed from the discussion. This allows for a smooth message and helps avoid some of the potential issues that can arise from hosting live forums.
When it comes to collaborating with co-hosts, it is a good idea to choose co-hosts in your industry or field. By inviting other brands to co-host with you on Spaces, you have the unique opportunity to attract their own fanbase to the discussion. Unless you are direct competitors with the co-hosting brand, this should be a mutually beneficial situation in which you are both reaching a larger audience.
Hosting a Live Q&A Session
In a Twitter Space, audience members still have the ability to tweet directly whilst listening to the discussion. They can swap seamlessly from Twitter to Spaces without losing any of the conversation. This allows for audience members in a Space to indirectly communicate with hosts and co-hosts on Twitter without having to be designated as a speaker in the Space itself. This ability makes it that much easier to host incredibly broad and diverse topics while still interacting with huge audiences.
This feature makes it incredibly simple to host large-scale Q&A sessions. These Q&As can garner a lot of attention for your brand and give you the ability to interact on a more personal level with your followers and the public. Q&As give you the ability to portray your brand in a personable way, which in turn allows users to better relate to your brand. And with the easy ability to moderate the public discussion, this creates minimal risk for any PR issues to arise.
Making Public Announcements
Perhaps the simplest and most effective way to utilize the power of Twitter Spaces to boost your brand is simply by using it as a platform for announcements. With the rise of podcasts and audio streaming in the public, people are connecting more and more through mass media messages in an auditory format. Making public announcements through a regular Tweet can be easily glanced over, as text formats are drier and more impersonal. Hearing announcements — live and unedited from a physical source — has far greater reach.
Using Twitter Spaces to make announcements allows for your message to come across more clearly and with less room for misinterpretation. You can evoke an emotional response through your tone to generate more excitement and buzz about your message. And you can easily field questions and dispel any concerns quickly and effectively amongst your community. Making announcements through Spaces allows you to add a personal touch to your message that a typical text announcement or news release would lack. Your audience will appreciate your message that much more when they can hear it told openly, live, and from the source.
Give it Time
Don’t be afraid if you encounter a few bumps in the road. You may find that you don’t gain any followers or get any questions asked right at the start. Don’t let this discourage you, though, as Twitter Spaces are still a relatively new concept in business marketing. Give it time and your audience will come around soon enough. Whichever method of social media marketing you choose to employ – be it Twitter Spaces or otherwise – just remember to keep it fun and engaging for your followers.
Engaged followers are generally loyal customers. To track how your social media marketing efforts are working to build your brand and maintain your audience, make use of an analytics service like JetStream Social. With a built-in analytics dashboard, a tweet scheduler, follower insights, and more, JetStream Social can help you make the most of all your Twitter engagements.