Author: Caroline Horn

The Importance of Direct Messaging on Social Media

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Direct Messaging is just what it sounds like: directly messaging a specific user in a conversation only you and the other party can see. Twitter, Facebook, Instagram, and most other social media platforms all offer some form of direct messaging service on their respective website. In general, DMs are used by individuals on these platforms. However, there are multiple reasons businesses should be taking advantage of the DM function more often. 

Why Social Media Interaction is Important for Business

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Social media is becoming a more prevalent way to communicate and interact with those around you. With the increasing variety of social media platforms, that ability is only growing. There were 3.78 billion social media users as of 2021, which is a 5% increase from 2020 alone. Since COVID-19, people have been interacting even more on social media, and businesses have begun capitalizing on the available outreach opportunity social media interaction provides.