athletes

College athletes, especially those who desire to go professional one day, need to consider building a brand for themselves just as important as building their strength. Having a strong social media presence and following is vital to staying relevant in today’s world, especially for athletes. Now, their likeability and relatability are just as big a selling point to a professional team as their athletic stats. This may seem like a daunting task for college athletes, especially on top of their training, but it doesn’t have to be.