branding

Social Media Direct Messaging and the Human Attention Span

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In relation to the effects of social media on this generation’s attention span, it is more difficult than ever before for businesses to stay relevant. For most people today, it is “out of sight, out of mind”, especially with companies and products. With the constant bombardment of information consumers receive on a daily basis, one single social media post won’t make a person remember the business weeks from now. Follow-up posts and direct communication with consumers are necessary to increase engagement. This is where social media direct messages (DMs) come in. 

Brand Building for College Athletes

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College athletes, especially those who desire to go professional one day, need to consider building a brand for themselves just as important as building their strength. Having a strong social media presence and following is vital to staying relevant in today’s world, especially for athletes. Now, their likeability and relatability are just as big a selling point to a professional team as their athletic stats. This may seem like a daunting task for college athletes, especially on top of their training, but it doesn’t have to be.

Use Social Media for More Than Just Sharing Memes!

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Social media is an incredible platform for sharing content of all kinds. We see life updates on Facebook, photography on Instagram, and news on Twitter. Above all else, social media is used for entertainment. It can be so easy to get dragged into the habit of only sharing and interacting with funny memes and videos when they’re so prevalent across all platforms. And with the rise of short video sharing apps like TikTok, it’s even easier to get sucked in for hours at a time.

With the vast amounts of content being thrown your way by social media, how do you stop just sharing memes and start optimizing (and even capitalizing from) your content? There are a few easy ways to start using social media to its fullest business potential.