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marketing strategy

Why Social Media Interaction is Important for Business

July 7, 2022 by Caroline Horn, Olivia Payne Leave a Comment

Social media is becoming a more prevalent way to communicate and interact with those around you. With the increasing variety of social media platforms, that ability is only growing. There were 3.78 billion social media users as of 2021, which is a 5% increase from 2020 alone. Since COVID-19, people have been interacting even more on social media, and businesses have begun capitalizing on the available outreach opportunity social media interaction provides.

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Posted in: Blog, Customer Experience, Marketing Tagged: audience, business, direct messages, marketing strategy, social media, social media presence, twitter

Building a Brand as a Social Media Influencer

July 5, 2022 by Lauren Tustison, Olivia Payne Leave a Comment
developing a brand as a social media influencer

Social media is an incredibly valuable tool for individuals and businesses in the modern age. With the rise of social media as a business tool, a new wave of social media influencers have utilized their platforms to generate a unique and profitable way of advertising.

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Posted in: Blog, Marketing Tagged: audience, facebook, influencer, instagram, marketing, marketing strategy, social media, social media influence, social media presence, twitter

Social Media Presence: The Importance of an Engaged and Interested Audience

April 28, 2022 by Will Klima Leave a Comment

Creating and maintaining a strong social media presence is incredibly important for businesses and other organizations nowadays. Not only can it provide visibility, but it can also allow for quick updates to followers. While creating a social media presence for your organization is a major first step towards increasing your organization’s visibility, having a presence that’s followed by a truly engaged audience can reap tremendous benefits.

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Posted in: Blog, Customer Experience, Marketing Tagged: audience, facebook, instagram, marketing, marketing strategy, social media, social media presence, twitter

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