Direct Messaging is just what it sounds like: directly messaging a specific user in a conversation only you and the other party can see. Twitter, Facebook, Instagram, and most other social media platforms all offer some form of direct messaging service on their respective website. In general, DMs are used by individuals on these platforms. However, there are multiple reasons businesses should be taking advantage of the DM function more often.
Social media is an incredible platform for sharing content of all kinds. We see life updates on Facebook, photography on Instagram, and news on Twitter. Above all else, social media is used for entertainment. It can be so easy to get dragged into the habit of only sharing and interacting with funny memes and videos when they’re so prevalent across all platforms. And with the rise of short video sharing apps like TikTok, it’s even easier to get sucked in for hours at a time.
With the vast amounts of content being thrown your way by social media, how do you stop just sharing memes and start optimizing (and even capitalizing from) your content? There are a few easy ways to start using social media to its fullest business potential.