social media presence

Social Media Direct Messaging and the Human Attention Span

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In relation to the effects of social media on this generation’s attention span, it is more difficult than ever before for businesses to stay relevant. For most people today, it is “out of sight, out of mind”, especially with companies and products. With the constant bombardment of information consumers receive on a daily basis, one single social media post won’t make a person remember the business weeks from now. Follow-up posts and direct communication with consumers are necessary to increase engagement. This is where social media direct messages (DMs) come in. 

Brand Building for College Athletes

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College athletes, especially those who desire to go professional one day, need to consider building a brand for themselves just as important as building their strength. Having a strong social media presence and following is vital to staying relevant in today’s world, especially for athletes. Now, their likeability and relatability are just as big a selling point to a professional team as their athletic stats. This may seem like a daunting task for college athletes, especially on top of their training, but it doesn’t have to be.

The Importance of Direct Messaging on Social Media

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Direct Messaging is just what it sounds like: directly messaging a specific user in a conversation only you and the other party can see. Twitter, Facebook, Instagram, and most other social media platforms all offer some form of direct messaging service on their respective website. In general, DMs are used by individuals on these platforms. However, there are multiple reasons businesses should be taking advantage of the DM function more often. 

Use Social Media for More Than Just Sharing Memes!

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Social media is an incredible platform for sharing content of all kinds. We see life updates on Facebook, photography on Instagram, and news on Twitter. Above all else, social media is used for entertainment. It can be so easy to get dragged into the habit of only sharing and interacting with funny memes and videos when they’re so prevalent across all platforms. And with the rise of short video sharing apps like TikTok, it’s even easier to get sucked in for hours at a time.

With the vast amounts of content being thrown your way by social media, how do you stop just sharing memes and start optimizing (and even capitalizing from) your content? There are a few easy ways to start using social media to its fullest business potential.

Why Social Media Interaction is Important for Business

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Social media is becoming a more prevalent way to communicate and interact with those around you. With the increasing variety of social media platforms, that ability is only growing. There were 3.78 billion social media users as of 2021, which is a 5% increase from 2020 alone. Since COVID-19, people have been interacting even more on social media, and businesses have begun capitalizing on the available outreach opportunity social media interaction provides.

Building a Brand as a Social Media Influencer

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developing a brand as a social media influencer

Social media is an incredibly valuable tool for individuals and businesses in the modern age. With the rise of social media as a business tool, a new wave of social media influencers have utilized their platforms to generate a unique and profitable way of advertising.

Social Media Presence: The Importance of an Engaged and Interested Audience

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Creating and maintaining a strong social media presence is incredibly important for businesses and other organizations nowadays. Not only can it provide visibility, but it can also allow for quick updates to followers. While creating a social media presence for your organization is a major first step towards increasing your organization’s visibility, having a presence that’s followed by a truly engaged audience can reap tremendous benefits.